In today's crowded marketplace, finding creative ways to promote your brand and connect with customers is more important than ever. And one proven, cost-effective method is custom apparel - embroidery and t-shirt printing. Read on to learn how adding custom garments into your marketing mix can pay dividends when it comes to visibility, engagement, and driving sales.
The Power of Custom Apparel
Branded apparel not only keeps your business at the top of your mind with clients but also turns your happy customers into powerful brand ambassadors. Whether attendees throw on your t-shirt for the gym, buyers slip into embroidered polos for client meetings, or staffers wear uniforms bearing your logo, branded apparel drives ongoing visibility.
And visibility leads to more revenue. One study revealed that organizations that branded company apparel for staff saw higher brand perceptions than competitors. Make your brand impossible to ignore!
Choose Your Custom Apparel Wisely
With endless apparel options ranging from hats to hoodies, how do you choose what's right for your brand? Focus on useful items recipients will actually wear, like:
Custom Embroidered Polo Shirts & Button-Downs: Versatile, breathable performance fabrics promote comfort on or off the job for employees, clients, and corporate events.
T-Shirts: Casual, affordable, and easy to accessorize, tees align well with community events, fundraisers, and guerilla promotions.
Sweatshirts & Jackets: Cozy outerwear makes excellent client gifts, staff perks, or trade show swag to combat chilly convention halls.
Consider demographics, hobbies, and seasons to select garments providing value for each occasion so branded apparel stays relevant year-round, both indoors and out.
The Power of Embroidery & Screen Printing
Rather than ironing on temporary transfers prone to cracking or outsourcing production far from home, partnering with a local shop for custom apparel allows selecting from quality application techniques to make company logos pop.
Let's compare two popular approaches for Omaha custom t-shirts:
1. Embroidery
This method stitches logos directly into apparel for a polished, upscale effect ideal for corporate polos, dress shirts, jackets, and more. With thread available in endless hues, embroidery truly makes images pop with dimension. It also withstands repeated washing without fading or cracking over time.
2. Screen Printing
By pressing ink directly into apparel, screen printing offers bold, vibrant imaging perfect for casual designs like t-shirts, sweatshirts, and tanks. Allowing large-scale graphics or photographic images at very affordable costs is a top choice for promotional giveaways. Screen-printed inks hold color well despite frequent laundering.
Blending embroidered business casual with screen-printed weekend wear makes company apparel versatile for both clients and off-duty fun.
Cost-Effective Marketing Opportunities
Some business owners avoid ordering branded apparel, assuming large minimums or high per-unit costs make it unaffordable. However, those outdated misconceptions overlook today's range of budget-friendly printing options.
For example, screen-printed t-shirts start at incredibly low prices thanks to automation streamlining production. Direct-to-garment printing allows single-piece printing without setup fees, ideal for small trial runs. Go local to unlock surprisingly affordable ways to put company branding directly in front of key audiences.
And branded apparel doesn't require huge creative marketing budgets for distribution either. Organizations effectively get the word out by:
Gifting new or loyal buyers
Outfitting staff to connect with prospects
Rewarding contest/giveaway entrants
Providing event or trade show swag
Supporting fundraisers & charities
With custom apparel via embroidery and t-shirt printing driving double the brand impressions compared to TV or emails, it powers a big impact at a fraction of the investment.
Step Up Your Marketing Game!
In our media-saturated world, where consumers filter out average advertising, branded apparel demands attention while sharing what your company represents. Locally printed polos, custom uniforms and embroidered shirts from a trusted t shirt printing business like Omaha Print Shop make your logo a walking billboard recipients display proudly for years.
Put your brand directly on target demographics cost-effectively. The expert apparel consultants at Omaha Print Shop help select garments and printing methods for optimum visibility that look fantastic wash after wash. Contact them to take your marketing to the next level with custom t-shirts and embroidery today!